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What You Can Learn From Competing Ebay Auctions. By Kirsten Hawkins If you've a savvy businessperson, the chances are you've already taken a look at your competitors' auctions. What you might not have realised is just how much you can learn if you know what you're looking for.
To begin with, don't bother looking at listings that haven't ended yet - you don't know what's going to happen with them. Instead, use the advanced search page to search for listings that sold. Just go to the advanced search page, type in the keywords that you know will find your competitors' items, tick 'Completed listings only' and set the minimum number of bids to 1. Set it to sort by 'Price: highest first'.
This will show you auctions competing with yours that have recently finished, starting with the ones that sold for the most (ignore any with prices in red - they didn't sell). Go through and take a look, paying special attention to the following points:
Titles. What information do the top sellers of your item put in their titles, and what do they leave out? If your titles are very different to theirs, it might be time for a rethink.
Descriptions. You'll probably notice that the highest sellers haven't just copied text from the company's website or an Amazon.com review - they've gone to the trouble of writing a little about the item, and about themselves. Learn from their example.
Pictures. I can almost guarantee you that the listing will have very nice pictures - not catalogue quality, but good enough to see what you're getting. With items of any significant cost, you'll probably find more than one photo from different angles.
Style. Is it written conversationally, or in terse businesslike language? The way you should write entirely depends on what the market seems to like - and the market seems to like what the top sellers wrote.
Time. It's pretty easy to ignore this as a factor without meaning to, but pay attention to when the top selling items' auctions began and ended. This
might give you a few clues about the best to catch buyers who will bid highly on your item, and then you can schedule your items accordingly.
Price. If your competitors are selling using Buy it Now, you can see what the maximum is that they've managed to sell for recently, and set your own Buy it Now price slightly below that.
Shipping. Look around to see the sweet spot for shipping. If you can figure out a way to get your shipping costs lower than the highest sellers, then this is a great opportunity to differentiate yourself in the market.
Once you see what works, you can start to emulate your competitors - of course you can't just copy them completely, but you can structure your auction similarly and make sure it includes the same information.
If you want your items to do even better, then start stocking the items in your category that are the most in-demand. We'll show you how to tell what's selling and what's not in our next email.
Kirsten Hawkins is an Ebay and internet auction enthusiast from Nashville, TN. Visit www.auctionseller411.com/ for more great tips on how to make the most from Ebay and other online auctions.
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Following on from another excellent year in 2011, with an increase in sales of nearly 50% for the second year in succession, Bonhams first wine sale of 2012 will be held on 9th February. Whilst the prestigious first growths of Bordeaux have been largely responsible for driving the market up,...
Featuring just three properties, Emett Gardens in Ditchling is a very exclusive address and a rare chance to benefit from a new-build home in this very sought-after village. One of these new homes in West Sussex has already been reserved, leaving just two luxury five-bedroom houses for sale, each pr...
Tottenham Hotspur will no longer be required to develop affordable homes as part of the development of the football club's new stadium.
Spurs have been linked with a move away from the Tottenham area and have made a bid to take control of the Olympic Stadium in Stratford once the Olympic Games...
National housebuilder Barratt Homes is hosting a special event at its Gatekeeper Meadow development of new homes in Hertfordshire this Saturday 11th February. Edd Kimber, aka "The Boy Who Bakes", who won the Great British Bake Off on BBC2 in 2010, will be presenting a special Valentine'...
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