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Boost E-bay Profits With Web Audio By David Riewe Can you boost profits significantly by adding audio to your E-Bay auctions? According to a recent article on a net business site the answer is a definite yes. In fact, one e-book author suggested that adding audio to your auctions could potentially increase bids by as much as 22% over auctions without audio.
A recent trend showing up on a lot of websites is the addition of an audio clip. The clip is a personal message by the author or the website owner encouraging you to take advantage of what they offer.
The psychology behind this technique is really Marketing 101. It's called personalization. An audio clip added to your Ebay auction allows you to personally tell the potential bidder about the product. Using your own voice allows you to make contact with the bidder on a personal level that written words cannot. Because, that's what your E-Bay auction really is...It's just a long written classified ad asking the bidder to make an offer to purchase your item.
Prior to the advent of the telephone the only reliable way to communicate long distance was by writing letters. It was not unusual back then for lovers to write each other daily or weekly. The decline of letter writing is a well documented event that coincides with the advent of the telephone. The power of the human voice to convey a message triumphs that of the written word.
With audio you can describe the item, tell the bidder why you are selling it or even communicate with them about your refund policy or provide your contact information. The possibilities are almost unlimited as a way to establish a rapport with the bidder.
There are some technical elements to adding audio to your E-Bay auctions. The simplest way is to upload a .wav or Mp3 file to a website and
provide a link to the file. When the bidder clicks on the link his or her computer will automatically recognize the file and play it with the audio player on the bidders computer.
There are some drawbacks to this method. If the bidder's computer doesn't recognize the file it won't play. The overall effect is not as professional as it could be and it distracts the bidder. If you are a reasonably tech savvy type you can easily deal with the drawbacks of this approach.
For the rest of us, there are a number of software solutions and websites that will simplify the task of adding audio to our E-Bay auctions. These different programs and websites range from charging a one time fee to monthly fee's for the use of the program. The good news is that many of them will let try them for as little as $1 for a trial basis or let you download a demo version to see how well it will work for you.
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SAN FRANCISCO, CA.- The much-anticipated continuation of Bonhams February 12 sale of property from Serendipity Books in Berkeley, Calif., along with a great selection of European paintings and 20th century designs, will go on the auction block at Bonhams Period Art & Design sale, A...
For Sale by Online Auction Designer Gowns Jewellery Handbags Shopfittings Viewing: Monday 6th February 2012, 1pm to 7pm and Monday 13th February 10am to 4pm Location: The CJM Auction Centre, Dunlop Way, Scunthorpe, DN16 3RN Sales Closes: from 7pm on...
Concept II Rowers Techno Treadmills Life Fitness Pro Strength Machines Rubber Covered Hampton Dumbells Life Fitness Recumbant Cycles Johnson Treadmills and Eliptical Cross Trainers Star Trac Elite Pro Cross trainers Olympic Benches and Bars Cybex Treadmills Powerjog Treadmills ...
Our Auction next week will again take place over two days and will include over 250 lots from two private collections of early and later Chinese pottery, porcelain and objects. Wednesday 15th February, from 10am Pottery, Porcelain & Collectables Thursday 16th February, fr...
FOR SALE BY PRIVATE TREATY ON INSTRUCTIONS RECEIVED FROM A FINANCE COMPANY HP DESIGNJET L2550 60" LATEX PRINTER YOM 2010 THE MACHINE WAS COLLECTED STRAIGHT FROM USE & IS CURRENTLY AT OUR PREMISES IN OSSETT. BUSINESS FOR SALE UPON INSTRUCTIONS RECEIVED FROM THE JO...
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